A few weeks back we got a last minute call from HDG in Chicago about an editorial shoot in Minneapolis. The shoot was for Walgreens World, an internal magazine, the images were of two managers from one of their stores in Minneapolis. The topic of the article is how local buyers make their purchases based on the needs of the area. This Walgreens is located right in Dinkytown near TCF stadium so they carry a lot of U of M and Vikings items. The art director wanted the two managers decked out in U of M gear that the store carried. The catch to the shoot was we had very little time to do it, Christmas was coming up quickly as was the due date for the magazine. We had about a 3 day window to get everything set.
After a couple of emails and a phone call we decided on the look. Using Google Earth I sent possible location selects from around Minneapolis. In the end we decided on shooting outside the stadium since it would tie in best with the story.
The day of the shoot we rolled into the location and met with the two managers. They brought with them items from the store so we made our picks and got to shooting. We did a handful of different locations around the stadium, Both Managers were naturals in front of the lens. Everything went smoothly with lots of jokes being told. We ended up with some great images that the client was ecstatic about.
Below are the two final selects from the day.